In the world of business, a brand is not merely a logo or a name; it’s an asset that encapsulates the perception, image, and feelings associated with your company and its products or services.
Building a strong brand is essential as it can significantly impact your revenue and overall success. In this blog, we will explore the value of brands, their role in driving revenue, and practical strategies to enhance your brand’s contribution to your business.
The value of brands
The value of a brand can’t be underestimated. According to Brand Finance, the top 100 B2B brands are collectively valued at a staggering USD 2 trillion. Among these brands, Microsoft stands out as the world’s highest-valued B2B brand, with a brand value of USD 137.5 billion. Moreover, Chinese brands have been making a strong presence in the top 100 ranking, constituting 23% of the list.
Brand Finance’s research reveals that the B2B sector is dominated by brands in Financial Services, Technology, Healthcare, Professional Services, and Energy. These industries recognise the power of branding and invest heavily in building and maintaining their brand equity.
David Haigh, Chairman & CEO of Brand Finance, emphasises the significance of a strong brand in the current market. He states…
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