case study

Raising the profile of low-carbon fuel technology for Verde Clean Fuels

Value added

Growth
Awareness

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testimonial

programme details

The vision

Verde Clean Fuels set out to position its innovative clean fuel technology in front of investors and partners. Our latest campaign generated widespread coverage across broadcast, national, regional, and trade media, reaching an audience of over 17 million. As a result, website traffic surged by 597%, and Verde’s LinkedIn community grew by 441%.

The client

Verde Clean Fuels is a clean fuels company whose technology converts syngas, derived from diverse feedstocks, into fully finished liquid fuels.

The challenge

To raise awareness of Verde Clean Fuels as a key player in the energy transition and build credibility and interest in its technology.

What Merchant did

Verde first turned to our team to establish the company’s brand positioning and identity alongside developing a new website, ahead of its imminent NASDAQ listing. This started with the creation of a core messaging framework, using this as the foundation for the written content throughout the site. We then evolved the company’s existing assets, developing fresh creative concepts before designing and building a visually engaging website. With Verde’s foundations in place, we launched a strategic PR and communications programme to elevate the company’s presence in the clean fuels sector. Targeted media interviews with the CEO, thought leadership articles, feature placements, and consistent social media activity have all raised Verde’s profile across the industry, in titles such as Financial Times, Forbes and Yahoo! Finance.

Results and value added

Through our strategic marketing programme, we have strengthened Verde’s market presence, grown awareness, and sharpened its narrative to resonate with investors and industry stakeholders.

Our latest campaign – announcing a $50 million investment in Verde – generated widespread coverage across broadcast, national, regional, and trade media, reaching an audience of over 17 million. As a result, website traffic surged by 597%, and Verde’s LinkedIn community grew by 441%.

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