In my practice, agencies are a part of our extended team. We have each other's back. As a two-time client of Merchant, I am most pleased to have them as part of our team...they simply bring welcomed and unbiased expert insights and execution.
Zarina Standford
Chief Communications & Marketing Officer, Rackspace Technology
programme details
Rackspace called on our expertise to build a strategic approach to its ongoing SEO, both at a local and global level, to better tell its brand story and attract more customers.
Rackspace Technology is a leading provider of expertise and managed services across all major public and private cloud technologies.
Rackspace teams were working in siloes and needed a centralized and strategic approach to their SEO to improve operational efficiency and performance, driving revenue growth and new customers through their doors.
We built a digital strategy that instilled a focus on both long-term ROI, through brand building, audience understanding and engagement, as well as short-term ROI through campaigns, improved quality scores and performance. We also facilitated workshops and training with 20+ global teams, embedding a digital first approach that has improved search engine positioning through richer content that better speaks to audiences.
$250M new revenue directly attributed to our SEO strategy and programme in 12 months
61% increase in overall keyword indexation in 12 months
Operational excellence through improved collaborative working practices across 20+ teams
Take a look at more examples of our work…
Ramping up Syniti’s digital presence to generate demand
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