Transforming 15 sites into a dynamic localised website for Gleeds’ global audience

Discovery & insights We identified the best way to unify Gleeds’ global operations was to consolidate its existing 15 websites into one centralised website, capable of serving each market equally. Site audit A complex task, we first conducted a full UX and UI site audit to extract key insights about page importance. This helped us design a site navigation, tailored to the needs of Gleeds’ global audience. Web design and localisation development While our digital design team focused on the front-end identity of the new website, our development team built an entirely new back-end from scratch, with the functionality to recognize each user’s geographical location by their respective IP address. We created a homepage that responsively tailors its content to each unique site visitor’s country of origin, ensuring that located market-relevant information is always presented. Platform integration We also redesigned the careers page based on the analytics data we extracted. Together with giving careers a new home on the Gleeds website, we integrated a third-party resourcing application into the design, equipping Gleeds with a powerful new online resourcing portal. This centralised system for managing its resourcing requirements across 79 international offices has revolutionised the speed and efficiency of its global recruitment drive and candidate applications.