case study

Delivering growth and digital strategy for multicloud solutions provider Rackspace Technology.

Value added

  • Commercial growth
  • Reputation & awareness
  • Efficiency & effectiveness

Time to Value

  • Commercial growth
growth forrest

testimonial

“As a 2-time client of Merchant, I am most pleased to have them as part of our team. They simply bring welcomed and unbiased expert insights and execution.”

Zarina Stanford

Chief Communications & Marketing Officer, Rackspace Technology

programme details

The vision

Rackspace called on our expertise to build a strategic approach to its ongoing SEO, both at a local and global level, to better tell its brand story and attract more customers.

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growth forrest

The client

Rackspace Technology is a leading provider of expertise and managed services across all major public and private cloud technologies.

The challenge

Rackspace teams were working in siloes and needed a centralized and strategic approach to their SEO to improve operational efficiency and performance, driving revenue growth and new customers through their doors.

rock transformation
rock transformation
rock transformation

What Merchant did

Rackspace teams were working in siloes and needed a centralized and strategic approach to their SEO to improve operational efficiency and performance, driving revenue growth and new customers through their doors.

growth forrest

Results and value added

Commercial growth

$250M new revenue directly attributed to our SEO strategy and programme in 12 months

Reputation & awareness

61% increase in overall keyword indexation in 12 months

Efficiency & effectiveness

Operational excellence through improved collaborative working practices across 20+ teams